How do we, as rational human beings, stand in a line and quietly pay for food that is marked up 300% with no explanation given to us other than “because we can”? Why do we not throw a fit of obscenities and revert into a primal state of rage, just tossing objects and people across the room?!?! Who can possibly justify accepting a premise so absurd??
And yet, we do it all the time. In airports, in Disneyland, and yes, in the cinema. But finally, someone has the gall to stand up for the rest of us sheep! The Detroit Free Press reports that one man is suing AMC Movie Theaters because their concessions are too high! Nary a one of us shall again have to kneel over the guillotine and buy Twizzlers for $9.00!! Or a medium Soda for $6.75!! (for just a quarter more you can make it a large and really, why the hell wouldn’t you?)
Okay, so maybe the insane popcorn prices aren’t going anywhere just yet, but I found this lawsuit particularly interesting, being that I spend quite a bit of my free time in a theater. Certainly this case will be dismissed long before it gets any real traction. If Law School has taught me anything, it’s that 99% of all suits will never see a day in court, whether they are dismissed or settled early on. Basically, people sue over some of the wackiest shit.
So what then does this guy hope to accomplish? It is pretty well-known that theaters make all their money from concession sales. If they were mandated by law to sell their Goobers at minimum prices, what do you think is going to happen? The ticket prices will go up! Attacking the theaters, as crazy as those Milk Dud prices may be, is aiming a little too far down the root of the problem. It’s the prices imposed by the film distributors in an already concentrated industry that are really driving the M&M costs through the roof (often distributors will charge 50-70% of a theater’s ticket revenues for the license of one film).
You could do what I do: get yourself a Jake of your very own and have him carry all those Sour Patch Kids in his cargo shorts. He’s like a big, bearded purse that complains a whole lot.
Thanks to Cinema Blend for pointing this story out to the masses!