Daily Archives: March 6, 2012

Your Honor, These Skittles should be Gold Plated!

How do we, as rational human beings, stand in a line and quietly pay for food  that is marked up 300% with no explanation given to us other than “because we can”?  Why do we not throw a fit of obscenities and revert into a primal state of rage, just tossing objects and people across the room?!?!  Who can possibly justify accepting a premise so absurd??

And yet, we do it all the time.  In airports, in Disneyland, and yes, in the cinema.  But finally, someone has the gall to stand up for the rest of us sheep!  The Detroit Free Press reports that one man is suing AMC Movie Theaters because their concessions are too high!  Nary a one of us shall again have to kneel over the guillotine and buy Twizzlers for $9.00!!  Or a medium Soda for $6.75!! (for just a quarter more you can make it a large and really, why the hell wouldn’t you?)

Okay, so maybe the insane popcorn prices aren’t going anywhere just yet, but I found this lawsuit particularly interesting, being that I spend quite a bit of my free time in a theater.  Certainly this case will be dismissed long before it gets any real traction.  If Law School has taught me anything, it’s that 99% of all suits will never see a day in court, whether they are dismissed or settled early on.  Basically, people sue over some of the wackiest shit.

So what then does this guy hope to accomplish?  It is pretty well-known that theaters make all their money from concession sales.  If they were mandated by law to sell their Goobers at minimum prices, what do you think is going to happen?  The ticket prices will go up!  Attacking the theaters, as crazy as those Milk Dud prices may be, is aiming a little too far down the root of the problem.  It’s the prices imposed by the film distributors in an already concentrated industry that are really driving the M&M costs through the roof (often distributors will charge 50-70% of a theater’s ticket revenues for the license of one film).

You could do what I do: get yourself a Jake of your very own and have him carry all those Sour Patch Kids in his cargo shorts.  He’s like a big, bearded purse that complains a whole lot.

Thanks to Cinema Blend for pointing this story out to the masses!


New Trailer for The Cabin in the Woods!

A new trailer has been released for the upcoming horror romp The Cabin in the Woods.  Again, this new trailer plays up the angle that “you think you know” the formula for every horror movie.  What starts off as a Friday the 13th/Cabin Fever/Wrong Turn vibe quickly diverts into the realm of SciFi, with security cameras, underground laboratories, and invisible force fields!  Have a gander at the full trailer here:

The film will premiere at SXSW on March 9th (how convenient for us! …Now if we can just get passes…), but there is a little more than meets the eye with this one.  You see, Cabin in the Woods was shot in 2009!  This is always a scary caveat for a film.  Usually when a film sits on a shelf this long, a studio has no confidence in it.  They will generally wait to release such a stinker when the rest of their film schedule permits, and with zero marketing behind it.

And yet, I am hopeful.  Sure, I’m a sucker for all things horror, but this in particular could be a fun time.  It has a rather unique premise, was co-written by Joss Whedon (director of the upcoming Avengers), directed by Drew Goddard (Cloverfield), and stars a pre-Thor Chris Hemsworth.  How can it be bad?!

Hopefully Cinema Recon manages to sneak into the SXSW premiere.  If we do, you can bet we will be reviewing it on an upcoming show, along with the other film premieres we have already confirmed (21 Jump Street and The Hunter).  I don’t like to make predictions, but I’ll go out on a limb here and say this will be the best horror movie of 2012 to feature Thor battling invisible force fields.


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